What Separates Mega Agents From Average Agents?

What separates averages agents from mega agents? It's all about the systems they have in place.

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Today I wanted to talk briefly about the difference between the average agent and a mega agent.

According to NAR stats, an average agent does six to seven deals a year while a mega agent does more than 40. The difference is the systems implemented into a mega agent's business to help get them to where they are.

So what are the systems?

Keller Williams has systems for everything, and they can revolve around prospecting, marketing, database management, time management, and contract to close follow-up. They’re the systems that help grow your business, your net profit, and give you more time.

What are the systems that you could use as an average agent to help take your business to the next level? For example, I'd recommend using a system that turns open houses into more business. When the average agent gets a new listing, they put it in the MLS after taking some pictures, sticking a sign in the yard, and maybe printing some flyers, hoping somebody comes by and makes an offer.

Systems can revolve around prospecting, marketing, database management, and follow-ups.

A mega agent, on the other hand, has an open house for that new listing. They’ll start prospecting by calling the neighborhood and everyone in the area asking who they know who might want to move into the neighborhood. They’ll also door knock the Saturday before the open house to invite them to the open house.

Generating more interest and creating competition among buyers nets the seller more offers at a higher price with less stress.

Mega agents have a system for every action they have. Currently, we’re running the Ignite Program, which is a systematized education of new agents to implement processes and technologies into their business to help them get to the next level. I’d love for you to be my guest at the event—just send me a message to learn more about it.

If you'd like to learn more about any of our systems, I'd love to speak with you about some of them. Just give me a call or send me an email. I hope to hear from you soon.

Farming in the World of Real Estate

Farming can help you both widen your database and build your business. Here’s how.

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I get a lot of questions from agents in terms of what they should focus on when it comes to building their business and their database, so today I’d like to share a quick tip on how you can do that in 2017.

For our agents, the key is marketing to a farm. What is a farm? A farm is a geographic area in a specific neighborhood that an agent should market to consistently over time. If you do not have a farm yet, it’s always best to start in your neighborhood or any area with a population of homes that has a turnover rate of at least 5% to 10%.

How can you gauge the turnover rate? Pull a neighborhood that has about 100 homes and look back into the MLS to find out how many homes have sold there over a 12-month period. Any area with a 5% to 10% turnover rate is a great place to invest marketing into that farm. 

Consistent marketing is the key to farming.

Consistent marketing is the name of the game when it comes to farming. It will take a little bit of time, but after a while, your brand and your name will be well-known in that market. That effect coupled with your prospecting into that market will yield you your return on investment. 

If you’re an agent looking to build your farm, please contact us so we can help you implement this process into your business. We look forward to helping you!

5 Tips to Help Get Your Business Ready for 2017

Today, I wanted to share five tips that will help you kickstart your business for 2017 and ensure that you have the best year of your career. 

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Today, I wanted to give you five quick tips to help get you ready for 2017 and kick start the new year:

1. Clean up your database. Make sure you have a full contact list, including names, email addresses, phone numbers, and any social media profiles. This is what you will put to action in 2017.

2. Send hand-written notes out to your top 100 people. These top 100 people in your sphere of influence are the people who have helped build your business, and they’re the same people who will help build your business into the future. Let them know how much you appreciate them this holiday season.

3. Send your clients their ALTA statements. For everybody that closed in 2016, they’re going to need those ALTA statements to file their taxes in 2017. This is a great way for you to help your clients as they prepare for their taxes.

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By following these tips, you will have the best year of your career.

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4. Define your farm. Every real estate agent out there should have a farm as a pillar of their business. If you can define your farm now and put a plan of action together, you’re going to have tremendous success in farming in 2017.

5. Prepare your 12-month marketing plan. In addition, define your 33-touch program. Know what you’re going to do throughout the year so that you have a plan of action to attack the market, grow your business, and have the best year of your career.

If you have any questions or would like to know more about how we help our agents implement a business plan, please feel free to reach out to us by phone or email. I look forward to seeing you soon!