Farming in the World of Real Estate

Farming can help you both widen your database and build your business. Here’s how.

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I get a lot of questions from agents in terms of what they should focus on when it comes to building their business and their database, so today I’d like to share a quick tip on how you can do that in 2017.

For our agents, the key is marketing to a farm. What is a farm? A farm is a geographic area in a specific neighborhood that an agent should market to consistently over time. If you do not have a farm yet, it’s always best to start in your neighborhood or any area with a population of homes that has a turnover rate of at least 5% to 10%.

How can you gauge the turnover rate? Pull a neighborhood that has about 100 homes and look back into the MLS to find out how many homes have sold there over a 12-month period. Any area with a 5% to 10% turnover rate is a great place to invest marketing into that farm. 

Consistent marketing is the key to farming.

Consistent marketing is the name of the game when it comes to farming. It will take a little bit of time, but after a while, your brand and your name will be well-known in that market. That effect coupled with your prospecting into that market will yield you your return on investment. 

If you’re an agent looking to build your farm, please contact us so we can help you implement this process into your business. We look forward to helping you!